Paramount Names Peter Giannascoli as Co-President of Domestic Marketing

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Peter Giannascoli

Giannascoli will run the department with Rebecca Mall.

Peter Giannascoli has been named co-president of domestic marketing at Paramount Pictures and will jointly run the department with Rebecca Mall, the studio announced Friday.

The film industry veteran will oversee all creative marketing efforts for the studio, including creative content, digital creative and creative advertising. 

Mall, also co-president of domestic marketing, is overseeing the studio’s digital and brand strategy, media and publicity efforts. She was hired last month from Google.

“As a longtime member of the Paramount family, Peter is a gifted marketer and a well-respected veteran who has led numerous successful marketing campaigns for our studio,” Paramount Pictures chairman and CEO Brad Grey said in a statement. “With Peter at the helm of all creative, we are positioned to develop impactful and compelling campaigns for our robust slate of upcoming films.”

Added vice chairman Rob Moore: “Peter’s new role at Paramount Pictures furthers our commitment to grow and strengthen our creative marketing and digital teams. Working alongside Rebecca Mall, and with the new teams under Megan Colligan, Peter is part of a strong, experienced team dedicated to expanding our audience reach through innovative marketing initiatives across all platforms.”

As part of the restructuring, Erik Counter, president of worldwide creative marketing, will be leaving Paramount.

Giannascoli will report to Moore. 

At Paramount for more than a decade, most recently as executive vp, worldwide marketing, home media, Giannascoli managed strategy and implementation of marketing campaigns for the studio's physical and digital releases worldwide. 

Previously, he held several executive positions at Paramount in the Creative Advertising group, where he was responsible for the campaigns of several of the studio's most successful films, including the Transformers, Iron Man and Star Trek franchises.