Paramount, U.K. Industry Group Team for 'Anchorman 2' Anti-Piracy Trailer (Video)
Will Ferrell stars as Ron Burgundy in the specially-produced trailer encouraging viewers to play fair when it comes to their "evening's entertainment" and when making sure it's "the real thing."
LONDON – The U.K. anti-piracy search engine Findanyfilm.com has teamed with Paramount Pictures U.K. to make an exclusive anti-piracy trailer for Anchorman 2: The Legend Continues ahead of its Dec. 20 British rollout.
The comedy trailer sees Will Ferrell in character as the legendary TV news anchorman Ron Burgundy, encouraging viewers to play fair when it comes to their "evening’s entertainment" and when making sure it’s "the real thing."
But after discovering it's a message supporting film, Burgundy ends up questioning the "breaking news special report," asking: "Is this film piracy, for that shimmering pretender to television's crown?"
He goes on to exclaim he thought he was delivering a message to the "young bucks" by giving them the benefit of his wisdom on "the best way to get a solid serving of gentlemen's relish at a reasonable rate."
The U.K. exclusive trailer will begin airing in British cinemas on Friday.
Findanyfilm.com is backed by the Industry Trust, the British film and TV industry body, and is supported by everyone from the U.S. studios to retailers and TV banners.
Watch the trailer below.