'Paranormal Activity' sequel a possibility

Viacom CEO Philippe Dauman reveals Tuesday

NEW YORK -- Viacom's Paramount Pictures is looking at a sequel to current hit release "Paranormal Activity."

During Viacom's earnings call Tuesday, CEO Philippe Dauman said the movie has been one of those surprise hits that comes along only rarely, grossing $85 million in the U.S. already.

Given that a follow-up release wouldn't have the same element of surprise as "Paranormal," it will be key to craft a smart approach to a sequel, he said. "Our team will come up with the right creative and marketing approach to make sure that we benefit from a sequel," Dauman said.

Asked by an analyst if the "Paranormal" model of a low-cost, high-boxoffice film could be easily replicated with other releases, he said no, pointing to how much time passed between similar surprise hit "The Blair Witch Project" and "Paranormal."