Paris firm buys into GameTap


Time Warner's Turner Broadcasting has found a partner for its money-losing GameTap service, announcing a deal with Paris-based Metaboli to create a global online gaming network.

Under the deal, Atlanta-based GameTap will continue to provide arcade, console and PC games to U.S. broadband users under its own brand, while Metaboli — whose on-demand games service is offered by more than 50 partners, including MSN and Virgin — will operate under its own brand in Europe.

Metaboli will assume direct management of the GameTap business and brand in early 2009, with Turner becoming an equity investor in the combined entity going forward.

"The addition of GameTap provides us a foothold in the U.S. market," Metaboli CEO Pierre Gaudet said.

Launched as a subscription-based service in 2005, GameTap struggled to find an audience. (partialdiff)