Partners in Design: Sneakers Inspired by 'SpongeBob' Characters and Jennifer Lopez's Versace Gown

Concepts-Nike-Publicity-Split-H 2019
Courtesy Concepts; Nike

The Coffee Bean launches 'Central Perk' products, Billie Eilish teams with Freak City on an apparel line and Nike releases another Travis Scott Air Jordan.

Partners in Design highlights the latest design collaborations with a Hollywood bent, from brands teaming with stars to new pairings between industry-loved brands and film- or TV-focused product lines.


Lifestyle brand Concepts has released a collaboration with Versace, inspired by Jennifer Lopez’s green chiffon Versace gown worn to the 2000 Grammy Awards. Versace translated the vibrant green jungle motif for the limited-edition Chain Reaction sneaker ($1,075) with chain-link rubber soles, available in both men’s and women’s sizes.

The Coffee Bean & Tea Leaf

Friends fanatics rejoice. The Coffee Bean & Tea Leaf and Warner Bros. have launched Central Perk-themed coffee and tea products, including a "How You Brewin'" mug and "We Were on a Coffee Break" mug, online Monday and in stores July 31. Inspired by the six besties that shared a cup of joe over 10 seasons, the Coffee Bean will add beverages named for each character to its menu, in honor of the sitcom's 25th anniversary.

“The Joey” is a mango cold brew tea; “The Monica” is a midnight mocha cold brew; “The Rachel” is a green matcha latte; “The Ross” is a classic flat white; “The Chandler” is a caramel coconut latte; and “The Phoebe” is a cookies-and-cream ice-blended drink.


The footwear company is going under the sea with its Nike Kyrie x SpongeBob SquarePants collab, announced Monday and set for release Aug. 10. SpongeBob, Patrick Star, Squidward Tentacles, Mr. Krabs and Sandy Cheeks are all reimagined as iterations of Nike's Kyrie 5 sneakers fit for Bikini Bottom. 

Freak City 

Freak City, a Los Angeles-based clothing space that doubles as a party venue for Hollywood, launched a collaboration with singer Billie Eilish on Friday. The limited-edition capsule includes tees, tube tops, hoodies and shorts covered in Eilish's signature graffiti graphics (starting at $40). The bold, baggy and androgynous aesthetic is similar to the musician's trademark onstage ensembles.

Privé Revaux

Ashley Benson, known for her role as Hanna Marin on ABC Family’s Pretty Little Liars, has partnered with Privé Revaux to launch her first capsule line with the sunglasses company. Called the Benzo collection, the line was released Monday and features three styles in various colors ($39.95). Benson (currently dating Cara Delevingne) has a stake in the brand, as do Jamie Foxx and Hailee Steinfeld and Hollywood fashion stylists Rob Zangardi and Mariel Haenn (who work with Lopez).

Coco and Breezy

Lifestyle brand The Helm touts female entrepreneurs and showcases female-led businesses. Now they’re teaming with the designers who collaborated on Prince’s third-eye glasses, Coco and Breezy, to launch the “Dreamer” sunglasses line for women (starting at $220).

A portion of the revenue will be invested in The Helm’s next VC fund, focused on building future generations of female business owners. Coco and Breezy’s shades have been worn by Lady Gaga, Samira Wiley, Rhianna, Alicia Keys, Demi Lovato and Jaden Smith. The aviator-style sunnies, available in various finishes, debut Tuesday. 

Fame and Partners

Atlanta de Cadenet Taylor, the daughter of Duran Duran member John Taylor and multihyphenate Amanda de Cadenet, released a limited-edition capsule collection for Fame and Partners focused on 1980s maximalism and safari-chic styles (starting at $129) designed to flatter an array of body types. Bowing on Monday, pieces include a matching striped wrap top and skirt, an easy full-skirted shirtdress, a tie-waist jumpsuit and high-waisted trousers.


Not to outdo itself, Nike on Friday also unveiled a Cactus Jack collab with Travis Scott (partner to Kylie Jenner) for an Air Jordan I Low in earth tones.