Patrick Frater joins THR in Asia role

Starting position as contributing editor May 1

Longtime international entertainment journalist Patrick Frater will assume direction of The Hollywood Reporter's Asia editorial coverage from his base in Hong Kong beginning May 1.

As contributing editor - Asia, Frater will set the agenda for coverage of the entertainment and media business across the region and will oversee reportage for print and online from the dozen correspondents writing from the region. He also will write breaking news and analysis pieces about developments in Asia, arguably the fastest-growing entertainment industry in the world, and in the global business.

Frater will participate on behalf of THR in key industry events -- including panels, markets and festivals -- in Asia and Europe. He also will be instrumental in enriching the content of and driving traffic to THR's dedicated Asia Web site, which launched a year ago. As part of his new duties, he also will explore new business opportunities for the brands of THR and its parent the Nielsen Co. across the Asian region.

Because of the range of his responsibilities, he will have reporting lines to international editor Steve Brennan, deputy editor Dave Morgan and editor in chief Elizabeth Guider.

"Patrick is a gifted and versatile journalist with great reporting instincts, an impressive Rolodex and an unparalleled understanding of the different cultures that make up the global entertainment business," Guider said. "His ability to uncover the news and explain the trends that are shaping the global biz, coupled with his online experience and savvy, will help solidify The Reporter as the most authoritative read in the global entertainment space."

Said THR publisher Eric Mika: "The Hollywood Reporter continues to be committed to the globalization of the entertainment industry, and Patrick has a unique talent for understanding and communicating the complexities of the industry today. Asia is a significant focus of the Nielsen Media & Entertainment Group, which includes CineAsia and Billboard. Having the strongest editorial team in Asia and around the world is the cornerstone of our continued growth."

Frater's experience as a media consultant and journalist includes stints at Variety as Asia editor, at Screen International in London as international editor and as Screen's Paris-based France correspondent. Based in Hong Kong since 2005, Frater also was instrumental in the founding of the Variety Asia Web site and is a regular speaker and panelist at industry conferences.

A British national, Frater graduated from the London School of Economics and speaks several languages, including Mandarin. In two weeks Frater will travel to Cannes as part of the THR Show Daily team that puts out a daily paper during the Festival de Cannes and moderate several industry panels taking place on the Croisette.

In his new role, Frater will work closely with Jonathan Landreth, who, after nearly two years as THR's Asia editor, will return his focus to reporting and writing about China's media and entertainment landscape.

Landreth will assume the post of senior China correspondent from his base in Beijing.

In his 23-month tenure as Asia editor, Landreth doubled the size of THR's regional reporting team and helped launch and edit its dedicated regional Web site, THR Asia. He helped publish THR's first market dailies at the Pusan International Film Festival and oversaw the creation of the paper's first Korean-language weekly online newsletter.

Before being named Asia editor in May 2007, Landreth opened THR's first accredited China bureau in March 2005. Before joining THR, Landreth reported for Reuters for nearly five years from New York and Singapore.