Patrick Vien joins Tyra Banks' company

Will serve as president, chief operating officer of Bankable

Patrick Vien has been tapped as president and chief operating officer of Tyra Banks' company Bankable effective immediately and will lead the global development and growth of the outfit.

Founded in 2003 by the model turned TV talk show host and entrepreneur, Bankable is currently organized into three divisions: Bankable Digital, Bankable Studios and Bankable Books.

Vien's appointment comes as Banks looks to further expand her brand into the global market and diversify her business across media and other platforms.

"My goal has always been to make Bankable a first-in-class global company that builds businesses that support my core mission, expanding the definition of beauty," Banks said. "I'm confident that Patrick's in-depth, broad-based global media experience will advance Bankable's success in new and dynamic ways."

Vien will be based in New York and will report to Banks.

Prior to joining Bankable, Vien served as chairman-CEO of Warner Music International, where he held primary responsibility for the international recorded music division. Prior to that Vien was president of NBC Universal Global Networks.