Paul Haggis to Hold Charity Benefit for Artists for Peace and Justice (Cannes 2011)

Milla Jovovich, Ryan Kavanaugh and Jane Fonda are among the attendees at the shindig, taking place at the Festival de Cannes.

CANNES -- Among the glitz and glam as the fest peaks in its second week, Paul Haggis and his celebrity friends will unite the film biz to raise money for Haggis’ charity Artists for Peace and Justice on Wednesday.

Funds raised will benefit impoverished children in Haiti by providing them with food, water, medical care and education thanks to the Academy for Peace and Justice, the first free secondary school in Port-au-Prince.

Milla Jovovich, Relativity chief Ryan Kavanaugh, supermodel Karolina Kurkova and Jane Fonda will join Haggis to support the cause during a swank benefit at the Hotel Martinez. The charitable Fonda decided to extend her stay in Cannes to attend the 3rd annual event.

So why host the event in the middle of the Festival de Cannes hoopla?

“We are in the film business so we go where the film business is,” Haggis said. “A lot of our board members are celebrities so that draws sponsors which draws people. If we were in the lumber business, we wouldn't be here.”

Haggis founded APJ in 2008 and now serves on the charity’s board of directors alongside Gerard Butler, Ben Stiller and Olivia Wilde plus David Belle and doctors Bob Arnot and Reza Nabavian.

APJ raised $6 million for Haiti in donations and pledges in 2010, 100 percent of which are donated to the cause. APJ continues to treat patients in its recently-opened St Luc adult hospital with more than 500 free operations and provided care during the Cholera epidemic last October, plus works with the WFP to feed 22,000 people every day and distribute 400 tons of food.

The event will be hosted by Chopard, Oscar Generale of Oscar Generale Productions and Israeli actress Moran Atias.