Peacock will preen weeks before rivals
EmptyNBC is staying "infront" of the broadcast networks with its upfront presentation, only not as much as last year.
The Peacock is set to present its fall plans to advertisers May 4-5 in New York, followed by presentations May 7 in Chicago and May 12 in Los Angeles.
The first meeting will be two weeks before the official May 18-21 broadcast upfront week but more than a month later than NBC's first "infront" presentations last year, which took place April 2.
The pushback was a result of requests from advertisers who wanted to see more footage from NBC's new series.
Like last year, NBC's "infront" will be a no-frills presentation at the network's 30 Rock headquarters in which scripted and unscripted heads Angela Bromstad and Paul Telegdy, respectively, will lay out plans for next season.
NBC kicked off its pre-upfront meetings with advertisers with "superfront," an event during Super Bowl weekend in Florida, where clients at the NBC-carried game were given first glimpse of the net's development. (partialdiff)