Perfect pitch: Harman keys in Quincy Jones

Music producer to help market sound-equipment products

Harman International has inked Quincy Jones to help market its licensed and co-branded products in the consumer, automotive and professional audio fields.

The partnership celebrates Jones' myriad contributions to the music industry and the impact of Harman audio technology in the recording, broadcast and entertainment fields.

"Quincy's passion for excellence in the entertainment field is a natural complement to our own respected audio brands," Harman chairman and CEO Dinesh Paliwal said. "His iconic status and musical genius pair strongly with Harman's technical leadership and legacy of innovation and provide an exciting expression of our mutual commitment to delivering superior performances."

Jones also will appear at Harman-sponsored events and contribute to corporate and brand-level marketing activities.

"This new relationship brings Quincy, a recognized leader in sound production, together with Harman, a recognized leader in sound reproduction," said Robert Thorne, CEO of Quincy Jones Enterprises.

Jones has worked with music's biggest stars during a six-decade career as a musician, producer and executive. He has won more than two-dozen Grammys and is a seven-time Oscar nominee. Jones also received the Jean Hersholt Humanitarian Award from the Academy of Motion Picture Arts and Sciences in 1995.

"Creating memorable musical experiences is both my business and my passion," Jones said. "The value of any production is established when the performers' true talents are expressed in the studio, the concert hall or the homes of our shared customers through superior audio equipment. I have long respected Harman systems for meeting this requirement, and I'm pleased to join Harman in celebrating our shared commitment."

Harmon International is the parent company of such brands as AKG, Harman Kardon, Infinity and JBL.