PETA Plans to Become a Shareholder in Canada Goose

red Canada Goose jacket Paris Fashion Week Menswear - Getty - H 2017
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The move will allow the animal rights activists to speak at the company's annual meetings.

PETA, the People for the Ethical Treatment of Animals, is taking a stance against Canada Goose's practice of fur trapping by doing what it has done in the past with Hermes and Prada: The animal right organization plans to buy shares in the Toronto-based clothing company when it goes public later this week, The Hollywood Reporter has confirmed.

"PETA plans to buy around $4,000 worth of shares after Canada Goose starts trading on Thursday to urge the company to stop using cruel coyote fur and down," said Ben Williamson, senior international media director of PETA, in a statement. "From street demonstrations at their stores to speaking out in their boardroom, PETA will continue to push Canada Goose until they agree to stop selling fur and down."

Added Williamson: "PETA will continue to take an active role as a shareholder until Canada Goose makes the kind and business-savvy decision to permanently ban fur, feathers and other skins, which belonged to animals who were abused and violently killed."

PETA's decision to take a stake in the brand known for its expensive parkas (prices range from $700 to $1,500) follows on the heels of the group's recently released graphic video that reveals a wild coyote being shot for Canada Goose's fur-trimmed jackets. In another video, PETA worked with New Girl alum Justin Long and followed him into Canada Goose's New York City store, where he asked employees where the fur comes from. Long was told by one employee, "I'm not going to have this conversation right now," before being removed from the premises.

However, Canada Goose argues that it is "committed to providing full transparency about how we make our products, including the ethical sourcing and responsible use of animal products," according to a statement on its website. Canada Goose was founded in Toronto in 1957 by Polish immigrant Sam Tick and specialized in vests and raincoats before creating its popular puffers and parkas in 1970. Its jackets have been worn by a number of stars in the past, including Emma Stone, Claire Danes and Ansel Elgort

In January, PETA bought a stake in luxury conglomerate LVMH, the parent company to Louis Vuitton, Dior and Givenchy, so the group could attend shareholder meetings and "put pressure on the company to stop selling exotic skins merchandise."