Petersen upped at ABC Daytime


Jori Petersen has been upped to vp media relations at ABC Daytime and SoapNet.

Petersen will work closely with Brian Frons, president of daytime at Disney-ABC Television Group, overseeing all strategic public relations efforts for ABC Daytime, SoapNet and Buena Vista Prods.

Petersen, who was vp media relations at SoapNet, will continue to report to Nicole Nichols, senior vp entertainment communications at Disney-ABC Television Group.

"Jori is a strong, creative executive who has a proven ability to launch great campaigns, lead a team and brings a contagious excitement to this newly created position," Nichols said.

Added Frons: "Jori has a great track record and generated an enormous amount of successful publicity for SoapNet. I look forward to having her bring her expertise to the division."

Petersen has been instrumental in the launch of SoapNet's "General Hospital: Night Shift," "I Wanna Be a Soap Star" and "The Fashionista Diaries" and has managed publicity efforts for the network's red-carpet show at the Daytime Emmys. She joined Disney in 1998 as part of the Disney Channel media relations team.