Peyton Manning Dethrones Tiger Woods on Top of Sports Power Ranking

Tiger Woods - 2010
Robert Cianflone/Getty Images

Snowboarder Shaun White jumps into the second spot, while LeBron James drops nine ranks.

NEW YORK - Tiger Woods has lost his status as the world's "most powerful athlete" on Bloomberg Businessweek’s annual "Power 100" ranking to Indianapolis Colts quarterback Peyton Manning, the New York Post reported.

Snowboarder Shaun White, who made the biggest jump on the list by rising from the 51st spot a year earlier, has also overtaken Woods as the golfer fell to third place this year.

Bloomberg Businessweek said that "sex scandals tend to hurt earnings and unquestionably damaged Woods' performance," according to the Post. "Unless he can regain his game - and the trust of fans and advertisers - his earnings are likely to keep plummeting."

Woods has lost a range of sponsors since reports of his extra-marital affairs first surfaced. He still managed to earn $71.3 million last year, ahead of all other athletes and fellow golfer Phil Mickelson who made $53.8 million.

Basketball star LeBron James is also among the big losers on the list after enraging fans with his move to Miami. After ranking second last year, he is now no. 11 on the Bloomberg BusinessWeek power list.

Meanwhile, Manning is "the most popular quarterback in America's favorite sport," said Bloomberg BusinessWeek. He is "marketable, recognizable, and down-to-earth." The magazine estimated he earned $15 million from endorsements last year with such blue chip sponsors as MasterCard, Reebok, Gatorade and Oreo.