Pharrell Williams to Chair Inaugural ComplexCon Pop Culture Festival

Pharrell Williams GETTY - H 2016
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Publishing company Complex will host the two-day event in Long Beach this November.

Male-centric publisher Complex is expanding into live events with the launch of ComplexCon, a two-day festival focused on pop culture, art, music, style and sports. 

The event is set to run Nov. 5-6 in Long Beach, Calif., and will feature programming curated by Pharrell Williams, who will serve as cultural director and host committee chair for ComplexCon under his i am OTHER banner. 

"I'm inspired by a myriad of different events I've had the fortune of being a part of, whether they've focused on art, design, music, food or science," said Williams. "When i am OTHER connected with Marc Ecko and the Complex team, we were instantly aligned — we wanted to combine a little bit of all these elements and create a unique, new initiative." 

Complex, which began as magazine focused for the skater community before growing into a digital publisher centered around millennial males, was acquired last month by Verizon and Hearst, who now jointly own the company. 

The fest will represent a physical manifestation of the topics that Complex covers and feature concerts, shopping, panels, art and food, among other experiences. New York's Comic-Con producer ReedPop will work with Complex to put on the event, and contemporary artist Takashi Murakami has joined the host committee alongside Williams. 

Ecko tells The Hollywood Reporter that the event has been several years in the making. "All of our programming informed what made sense," he says, adding that he sees it as a mix of Art Basel and Bonnaroo