Our Favorite Street Style Looks at Agenda Trade Show (Photos)

Jessica Chanen
Amy Purdy

Pret-a-Reporter hits the floor at the annual surf and streetwear trade show in Long Beach.

Cali cool reached fever pitch last week at the annual Agenda trade show in Long Beach, showcasing the latest offerings of more than 750 surf and streetwear brands. Drawing visitors by the thousands, the two-day apparel and lifestyle show — which has exploded in popularity since its launch in 2003 — was a study in the true essence of laid-back Southern California style, as seen on the likes of attendees including U.S. Olympic snowboarding medalist Amy Purdy, rapper Rick Ross and rocker Travis Barker.

PHOTOS Beachy Keen: 16 Hot Items to Hit the Sand Right

What caught our eye? A rainbow of brightly colored tresses, including a really striking and fresh neon yellow hue (are you reading this, Nicole Richie?); hats in all shapes and sizes, from snapbacks to fedoras; and a strong showing of black-and-white graphic ensembles — with ladies going heavy on the crop tops, natch. And skateboards…lots and lots of skateboards. Here’s the inside look.

Workaholics star Blake Anderson (left) and Steak Anderson

Shanacie Tangradi of Downtown L.A.'s The Well boutique

Stephanie Harrison of Downtown L.A.'s The Well boutique

James Lorenzo (left) and Nyrik

Savannah Garcia of VDE clothing

Kim Matulova of Black Scale clothing

Austin Duvall of Duvin Design Company


Drew Ligget of Komono



Photos by Jessica Chanen


Catch the next Agenda show (and more cool street style looks) in New York from July 21 to 22. For more info, visit agendashow.com.