Picturehouse: Not lost in translation


With Guillermo del Toro's "Pan's Labyrinth" -- a 2006 year-end release that did virtually all of its business in 2007 -- Picturehouse president Bob Berney stitched together an unlikely constituency that consisted of horror geeks, Spanish-speaking audiences and the art house crowd. The imaginative fantasy not only scored three Oscars but also picked up about $37 million. Picturehouse is attempting a similar hat trick with the release of the Spanish-language ghost story "The Orphanage." On the other hand, general audiences didn't buy the Spanish-inflected salsa musical "El Cantante," produced by Jennifer Lopez. But older filmgoers have been lining up for the Edith Piaf biopic "La Vie en Rose," which is sure to take star Marion Cotillard to the Academy Awards.

Picturehouse 2007 boxofficeRelease dateBoxoffice
Starter For Ten2/230.2
La Vie en Rose3/16     10.1
Gracie6/1      3.0
El Cantante8/3      7.6
Rocket Science8/10        0.7
The King of Kong8/17        0.7
Silk9/14      1.1
The Orphanage12/28      0.3
Pan’s Labyrinth12/29/06     36.8
2007 total: $60.5 mil