Erik Feig's New Production Banner Hires Former Netflix Exec as COO

James McGough

James McGough and Feig, who previously worked together at Summit Entertainment, will reteam at Picturestart.

Erik Feig's production banner Picturestart has named former Netflix exec James McGough as its COO.

McGough comes to Feig's recently launched production banner after overseeing Netflix's content strategy and analysis team as part of the original film division. McGough will oversee finance, business affairs and physical production at Picturestart and will report to Feig.

"I am thrilled to work with James again as we’ve hit the ground running with Picturestart's content slate,” said Feig, who worked with McGough at Summit Entertainment when the latter served as senior vp corporate and business development. Feig was then-president at Summit, before becoming co-president of Lionsgate’s Motion Picture Group.

Last month, Feig launched Picturestart to create, co-finance and produce multiplatform content. It is backed by first-look and co-financing arrangements with Warner Bros. Pictures, Nordic Entertainment Group, Scholastic, Endeavor Content and Bron Ventures.

Before Netflix, McGough was a founder and principal of Latus Advisors, where he provided financial and strategic counsel to media- and entertainment-based companies, including Legendary Entertainment, Miramax and QED International. He also executive produced or consulted on projects that included When We First Met for Netflix, Before We Go for The Weinstein Co. and The Babysitter for New Line and Netflix.