PIFF to honor Chopra as Asian Filmmaker of the Year

Indian filmmaker a unique choice for Korean festival

HONG KONG -- Legendary Indian producer and director Yash Chopra will be honored as the Asian Filmmaker of the Year at next month's upcoming Pusan International Film Festival (Oct. 8-16).

The festival and party sponsor L'Oreal Paris will dedicate the Asian Cinema Night to Chopra.

The festival will also play three films from his Yash Raj Films stable -- Sanjay Gadhvi's "Dhoom 2" from 2006, his son Aditya Chopra's hugely acclaimed "Rab Ne Bana Di Jodi" from 2008 and this year's Kabir Khan-directed "New York" -- as well as "Lamhe" ("Moments") which Chopra himself directed in 1990.

Pusan has rarely played many Indian films and the award for Chopra is an unusual acknowledgement by the festival of the world's largest film-producing country. Previous winners of the award have included Iran's Mohsen Makhmalbaf, Taiwan's Hou Hsiao-Hsien and the late Edward Yang and Hong Kong superstar Andy Lau.

Chopra founded YRF in 1970 at the height of his powers as a director and struck a long-term relationship with the then little-known Amitabh Bachchan, boosting him to superstar status, notably through films "Deewaar" and "Kabhi Kabhie."

Throughout his career Chopra has nurtured directing and acting talent and regularly innovated in terms of technology and genre. YRF is currently venturing into animation through a partnership with Walt Disney.

Chopra was honored with the Nielsen Impact Award in October 2008.