PIFF names new programmers

Asian Film Mart appoints new management

BEIJING -- The Pusan International Film Festival, Asia's largest, has restructured the management of its Asian Film Market and named two new programmers to strengthen the selection of films competing at the fest's 14th edition in October.

PIFF has tapped Cho Young Jung, a world cinema programmer in 2008, as its lead programmer for Asian cinema, and Jeon Chan Il, a film critic and former world cinema programmer, will select films for the event's Flash Forward section.

Cho and Jeon will work with the festival's executive programmer, 13-year veteran Kim Ji Seok.

Returning PIFF programmers include Lee Sangyoung for Korean cinema, Hong Hyosook for the festival's Wide Angle section of Korean independent, short and documentary films, Rhee Soue Won for French and Italian cinema and Pak Dosin for the Midnight Passion section.

Business at the 2008 edition of the Asian Film Market generally was slow. A change in management for the fourth annual AFM will see Cho Gwang-hee join as deputy director and Nam Dongchul taking care of the market's operations as its new GM.

Cho is the CEO of BOM Director Co., and Nam is the former editor-in-chief of Korean film weekly Cine21. Both will report to the returning director of the market, Lee Yong-kwan, who also is a PIFF co-director. This year's market will run Oct. 11-14.

The festival is set to run Oct. 8-16.