'Pimp' pair ride with IMG unit


IMG Entertainment has hired Beresford Redman and Rick Hurvitz, the team that created MTV's "Pimp My Ride," to develop and produce nonscripted shows for the growing unit of the sports, entertainment and media company.

Redman and Hurvitz will be based in Los Angeles and report to Olivier Gers, who recently came on board as senior vp, global head new media and co-head of IMG Entertainment.

"They're two young, smart producers with a great eye for formats and production," Gers said.

MTV said last week that it is wrapping "Pimp My Ride" after its current season, which began Sunday. The show has been a success on MTV, has been televised in 108 countries and been the basis of six international programs. Gers said that's just the kind of production and global distribution that IMG Entertainment is looking for in the future.

The Emmy-nominated Redman also has been co-executive producer of NBC's "The Contender" and CBS' "Survivor 8: All Stars." Hurvitz also has been producer for NBC's "For Love or Money" and Fox's "Married by America."

IMG Entertainment is in a building mode. Last year, it acquired Tiger Aspect Prods. ("Robin Hood," "Vicar of Dibley") and Darlow Smithson Prods. ("I Shouldn't Be Alive," "Seconds From Disaster"), both U.K.-based companies.

"We are in the process of really expanding the footprint of IMG Entertainment, to try to turn it into a global entertainment and distribution powerhouse," Gers said.

IMG Entertainment is a unit of IMG, whose two main businesses are IMG Sports & Entertainment and IMG Media. It's owned by Forstmann Little & Co., which purchased the company in 2004.