Pinewood, Framestore, Steve Norris Launch U.K. Apollo Productions

Facilities operation to offer a one-stop shop for the provision of production services in the U.K.


LONDON -- U.K. studio facilities group Pinewood Shepperton, VFX company Framestore and producer Steve Norris have teamed to create Apollo Productions.

Billed as a bespoke production services company for international movie-makers, the trio of names said the aim is to advise on all aspects of movie production in the U.K., from film qualification and the British cultural test, to co-production status and tax credits, as well as managing the production process for clients.

Apollo Productions opens for business this month and the parties believe it will be able to offer a one-stop shop for the normally fragmented provision of production services on offer in the U.K.

Pinewood Shepperton, listed in the U.K. on the stock exchange, often plays host to big budget productions such as Robin Hood and Pirates of the Caribbean: On Stranger Tides.

Framestore has 20 years work in digital film and video under its belt and Norris, a former managing director of the VFX house, is also a former British Film Commissioner.

The start-up venture aims to offer from pre- to post-production facilities to filmmakers.

Norris said: "We've [the U.K.] become a base of choice for big budget films and we want Apollo to help productions of all sizes and budgets access the U.K.'s talent pool and locations."

Pinewood Shepperton CEO Ivan Dunleavy noted the fresh partnership will strengthen the studio facilities group's portfolio of services.

"It allows us to add yet another string to our bow as we develop our business in the U.K. and across the world," Dunleavy said."

William Sargent, CEO of Framestore added: "Apollo is the natural next step for us as we, as a company, take an ever increasing role in the films we're involved in."