Planet Green taps Lagasse
EmptyPlanet Green, Discovery Communications' new eco-lifestyle network, has tapped celebrity chef Emeril Lagasse to host his own series.
The network, which launches in June, said Thursday that the tentatively titled "Emeril Green" will feature Lagasse sharing his ideas with viewers about how to cook healthy meals for their families.
The daily series, debuting in July, is a partnership with Whole Foods Market. It will be shot on location there, with Lagasse enlisting the help of the Whole Foods team and others to handpick the best ingredients for a particular recipe.
"(Lagasse and Whole Foods Market) are the winning ingredients for an innovative series that will redefine food shows for the new green culture," Planet Green president and GM Eileen O'Neill said.
Added Lagasse, "On 'Emeril Green,' we'll unearth how easy and fun it is to cook with what's fresh, tasty and in season and find smart ways to make each day a little greener for you and your family."
The news follows last week's announcement that Martha Stewart Living Omnimedia was acquiring Lagasse's content assets in a $50 million-plus deal. Lagasse also continues to have a relationship with Food Network: Although "Emeril Live" ended production last year, "Essence of Emeril" continues, and the network is talking with Lagasse about possible specials or other programs.
"Emeril Green" is produced Karen Katz, longtime executive producer of "Emeril Live" with her production company, After Five Prods. Chris Weber is producing for Discovery Studios.