Here's How New York Fashion Week Will Raise Awareness About Planned Parenthood

Courtesy of Kelsey Fairhurst

The CFDA is launching a new campaign to raise awareness about the health care organization.

CFDA, the Council of Fashion Designers of America, is partnering with Planned Parenthood.

On Monday, the non-profit trade organization announced that it's launching the Fashion Stands With Planned Parenthood campaign to raise awareness about the health care organization at New York Fashion Week, which kicks off Thursday.

The CFDA has created a special bright pink pin, designed by The Creative Group Conde Nast, that will be distributed to designers, models, industry influencers, press, front-row attendees and more attending NYFW. Designer Tracy Reese, one of the CFDA's board members, is leading the initiative. More than 40 designers, including Diane von Furstenberg, Carolina Herrera, Zac Posen and Prabal Gurung, are taking part in the campaign.

"We know that so many people stand with Planned Parenthood — including designers and entertainers — because they and their loved ones have relied on Planned Parenthood for health care, including life-saving care like cancer screenings, birth control, STI testing and treatment and sex education," said Reese. "Planned Parenthood is often the only option for this type of care in underserved communities. By creating a visually engaging and fashionable pin, we hope to create an organic social media movement promoting awareness and education."

The pin will come with an information card outlining how participants can get involved and stand with Planned Parenthood. Folks are also encouraged to take a picture wearing the pin and share it with their followers using the hashtag #IStandwithPP.

"Planned Parenthood has stood defiantly in the face of opposition for a century, and we're not backing down now," said Cecile Richards, President of Planned Parenthood Federation of America. "The American people overwhelmingly support our organization and strongly oppose 'defunding' care at our health centers. Planned Parenthood’s millions of supporters, including the CFDA, are mobilizing to protect access to reproductive health and rights for everyone, including the 2.5 million patients we serve, and we will continue to fight to ensure that all people can get the care they need."

The move comes at a time when Donald Trump has pledged to sign a bill de-funding Planned Parenthood if it reaches his desk. Republicans have long targeted the health care group for providing abortions.