Platino Awards Travel to Uruguay for 2016

Punta del Este  - H 2015
Ben Francis

The event has gained importance as a definitive voice for Ibero-American film industries.

The third edition of the Platino Awards for Ibero-American Cinema will be held in Uruguay’s Punta del Este in June 2016, announced Enrique Cerezo, the president of the rights management entity and Platino sponsor EGEDA.

The Platino awards have made a significant splash in capturing and unifying the growing sense of identity for Ibero-American film industries. The event pulls 23 countries and more than 800 films under one umbrella and is broadcast live in 50 countries with a potential audience of 450 million viewers.

The event, which ran last year in the glamorous setting of Marbella and boasted a roster of Latin and Spanish who’s who, will take place in the country’s lavish new convention center, billed as the "largest investment made for tourism in Uruguay in the past 50 years."

Last year’s Platino Awards generated more than $30 million worth of economic impact, according to EGEDA general manager Miguel Angel Benzal.

The impact and "appeal of the Platino Awards is of such magnitude that any investment or sponsorship guarantees its return," according to consulting firm Barlovento Comunicacion president Ricardo Vaca.