inks content deals with all majors

U.K. digital retailer launched in February

LONDON -- U.K. online entertainment retailer has increased its weight in the competitive digital music market, confirming Thursday that it has struck content deals that mean it is now supported by all four major record companies.

PlayDigital launched in February with catalog from EMI Music and a number of independents. Universal, Sony BMG and Warner Music have now signed up, bringing PlayDigital's total online catalog to more than 3 million DRM-free tracks.

"It was only a matter of time before the other three major labels came on board and we now have an offer to rival that of iTunes, yet in a format that gives the consumer choice and at a more appealing price," Wendy Snowdon, Head of PlayDigital, said in a statement.

"Artists including Kaiser Chiefs, Keane, Snow Patrol and Razorlight are all now available through PlayDigital," she added, "and our pricing strategy ensures that we can start to steal even more market share."

PlayDigital has individual tracks available from 65 pence ($1.13), compared with 79 pence ($1.37) on iTunes in the U.K. PlayDigital is only available to users in the U.K.