PlayStation launches original series

Devoted to coverage of latest game news and releases

Sony PlayStation will inch closer to its long-awaited video service in the U.S. with the launch this week of an original monthly series devoted to gaming coverage.

Entitled "Qore," the high-definition program will focus entirely on the latest releases coming to PlayStation, including game demos and interviews with video game luminaries.

The series, which launches June 5, is being produced by Future US, the American arm of the British publisher of the same name that also produces PlayStation: The Official Magazine.

"Qore" is the first indication that PlayStation is moving beyond video game and film trailers into original video on the console, as rival Xbox Live Marketplace has already done. Sony, however, has yet to make good on its intent to turn the console into an outlet for programming from established content partners, an area where Xbox has moved much more aggressively.

Episodes of "Qore" will go for $2.99 on the console's online network or $24.99 for a 13-episode package. "Qore" will also include sponsors, with Universal Pictures, Burger King, Activision and Codemasters already on board. Future is responsible for selling advertising on "Qore."

The host of "Qore" is Veronica Belmont, host of online video series "Tekzilla." She is repped by ICM.