PLF, Pablo Post partner for 3-D

Will provide training, consulting, production services

AMSTERDAM -- Two U.K.-based entities have joined 3-D forces.

Phil Streather -- a stereoscopic 3-D film producer and head of U.K.-based company Principal Large Format -- and Ralston Humble, owner of Pablo Post in Pinewood Studios, have entered into a joint venture.

Under the banner PLF/Pablo Post, the participants will provide stereo 3-D training, consulting, production and postproduction services.

"Primarily, we will produce product launches, high-end corporates, 3-D features and have already started building a stereo 3-D stock footage library," reported Streather, whose credits include "Bugs! 3-D."

He added: "When 3-D television comes along and more content is needed, stock footage will be needed."

PLF/Pablo Post, which will operate out of Pablo Post's base at Pinewood Studios, have purchased a P+S Technik stereo 3-D mirror camera rig, on which they have placed two Sony EX3 HD cameras, for production. Pablo Post already has a Quantel Pablo 4K postproduction system with stereo 3-D tools.

The decision to join force came after Pablo Post converted "Bugs! 3-D" from Imax's film-based 3-D format to digital 3-D.

Streather said that a new 25-minute digital version of the 40-minute film will premiere at the California Academy of Science in San Francisco at the end of September. He added that he is in negotiations with National Geographic about a digital 3-D distribution deal.

The new trailer for this digital 3-D version of "Bugs" is scheduled to premiere Sunday at the International Broadcasting Convention in Amsterdam.