Poland's TVP switches on HD for Games

Channel airing 12-plus hours of Olympics coverage daily

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MOSCOW -- The Polish group TVP launched its first HD channel, TVP HD, this week, timing the launch to the beginning of the Olympic Games broadcasts.

During the Olympics, the channel will focus exclusively on its coverage, which will play more than 12 hours a day, but the content will be expanded to include films, music and other entertainment programming after the Games conclude.

The channel will be distributed via cable and satellite, but will be broadcast free-to-the-air during the Olympics.