President Donald Trump is diving into the business of subscription box services.
On Monday, CNN reporter Betsy Klein tweeted that she received an email from the Trump campaign announcing that it would be launching a Birchbox-inspired model called the “Big League Box,” which is described as “a handpicked bundle of exclusive and vintage official Donald J. Trump merchandise delivered to your door every month as a recurring donor.” The Center for Public Integrity political reporter Dave Levinthal also took a screenshot of the email that noted its recurring donation cost of $69 per month.
The monthly subscription box model is the latest head-scratching marketing move by the Trump campaign. In March, the president’s committee released green “Make America Great Again” hats in celebration of St. Patrick’s Day that ended up being scrutinized on social media for featuring a four-leaf clover instead of a three-leaf shamrock, which is used as a symbol of Ireland. The item disappeared from the website shortly after online folks pointed out its design flaw, but the committee claimed it was removed because it was sold out at the time.
From beauty products to Adidas kicks, it looks like no one’s immune to getting in on the subscription box model — not even the commander-in-chief.
