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Eminem has hopped on the Build Back Better Express. The rapper’s music is center stage in a new video supporting Democratic presidential candidate Joe Biden that dropped on Monday morning, set to the tune of his classic pump-up anthem “Lose Yourself.”
Tweeting, “One opportunity…#Vote,” Marshall threw his hat into the ring to back the former two-term vice president and senator in a dramatic 45-second black-and-white video that mixes images of young parents, skaters, people waiting in line to vote and athletes going hard.
“Look/ If you had/ One shot/ Or one opportunity/ To seize everything you ever wanted/ In one moment/ Would you capture it/ Or just let it slip?” Em raps at the top of the iconic 2002 anthem from his Oscar-winning film 8 Mile, a track that has become one of the go-to soundtracks for overcoming any challenge in the years since. In this case, the aim is to turn out the vote for Biden during Tuesday’s (Nov. 3) election in a historic campaign that currently has the former veep leading Trump by 8 points nationally, as well as by large double-digit margins among Black voters, seniors, women and independents, and holding on to leads in key swing states Arizona, Florida, Pennsylvania and Wisconsin.
The powerful video showing Biden wearing his mask and walking with purpose comes amid a rush of support for the Democratic ticket of Biden and Sen. Kamala Harris from the likes of Lady Gaga, Stevie Wonder, Bruce Springsteen, Barbra Streisand, John Legend, Jennifer Hudson, Andra Day, Leon Bridges, Maggie Rogers, Cher, Nine Inch Nails, Rufus Wainwright, Jason Mraz, David Crosby, Billy Porter, MC Hammer, Cyndi Lauper and many more.
See the “Lose Yourself” video below.
— Marshall Mathers (@Eminem) November 2, 2020
This story first appeared on Billboard.com.
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