Polly Cochrane joins Warner Bros. U.K.

Appointed vp and group marketing director

LONDON -- Warner Bros. U.K. on Thursday named outgoing Channel 4 marketing head Polly Cochrane as its new vp and group marketing director.

The appointment was made and announced by Josh Berger, president and managing director of WBUK, to whom she will report.

Cochrane, who also will join the executive board at WBUK, will be responsible for establishing a "best in class" marketing function across all of WBUK's operating divisions -- WB Pictures International, Warner Home Video, WB International Television Distribution, WB Digital Distribution, WB Interactive Entertainment and WB Consumer Products.

She will head a team of 44 staffers encompassing consumer and business-to-business marketing, media and planning, publicity and promotions, creative services and research.

"Polly is one of the most respected marketers of her generation with a proven track record of innovation and creativity that's second to none," Berger said. "I've no doubt she will inspire our talented U.K. marketing group to even greater heights, and be a superb addition to WBUK's senior management team."