'Pop' culture for MSN, Reveille


MSN Originals and Reveille are bringing a short daily pop culture segment, conceived by one of the creators of "Pop Up Video," to the Microsoft-owned portal beginning Thursday.

The new segments, dubbed "Pop of the Day," will highlight a pop culture event from a past year that took place on that date. Described as an online daily flip calendar, "Pop" will be updated with a 30- to 45-second video three days a week and a picture with text for the other days on popoftheday.msn.com.

The project was co-created by Woody Thompson, one of the creators of VH1's "Pop Up Video," and Sam Cadman, a co-creator of the British program "Trigger Happy TV."

Examples of "Pop" include video of Sean "Diddy" Combs running the New York City Marathon in 2003 or Michael Jackson dangling his baby out of a Berlin hotel window in 2002, with both accompanied by pithy commentary.

" 'Pop of the Day' is a great example of playing to what we find consumers love online," said Gayle Troberman, global GM of branded entertainment and experiences at MSN. "We love the idea of creating these fast, humorous entertainment snacks."

Another goal of the project is to drive users to MSN's Windows Live Search. Each segment will be accompanied by links that would be found if text relevant to the day's "Pop" were entered into Live Search.

This is the latest in a series of originals that the Ben Silverman-founded production company has produced for MSN. The portal and Reveille began working together last year and also have created the Web shows "The Big Debate" and "Chef to the Rescue."