Pop Network Names New Head of Programming
Justin Rosenblatt, formerly of The CW, will replace Paul Adler as the network's new executive vp of programming and development.
There’s a new programmer atop Pop.
The pop culture-centric network, a joint venture of CBS and Lionsgate, has named Justin Rosenblatt as its new executive vp, programming and development. He comes by way of The CW, where he ran unscripted, and before that MTV, and replaces network veteran Paul Adler. The news comes a year and a half after the network’s 2015 rebrand, along with its push into original programming with such series as Schitt’s Creek and Nightcap.
“Justin is the perfect executive to build upon our network’s rapid growth with bold new original programming that breaks through the clutter and resonates with passionate fans and younger, socially engaged viewers,” Pop president Brad Schwartz said Monday in a statement. “His experience from The CW and MTV Networks in both scripted and unscripted programming is exactly what we need for the next phase of our evolution."
Added Rosenblatt: “Pop has done an extraordinary job rebranding itself and is well-positioned as one of the fastest growing networks, supported by two industry leading parent companies, CBS and Lionsgate. I’m fired up to be part of Pop’s evolution and creating the next generation of brand-defining content for the network.”
At The CW, the Los Angeles-based exec oversaw all aspects of development and current programming for the network’s nimble alternative division, including such shows as Whose Line Is It Anyway? and the forthcoming relaunch of MADtv. During his nine years at the younger-skewing net, Rosenblatt also worked on America’s Next Top Model and Penn & Teller: Fool Us. Before that, he served as a senior director of series development and programming for MTV2, where he oversaw series including Celebrity Death Match. Earlier in his career, he exec produced Celeste in the City for what was then ABC Family.
For his part, Adler will exit after 16 years with the network. He will serve as a consulting producer for select projects. His internal memo to the staff can be read below.
Dear Pop Team:
Some bittersweet news to share with you all today: I have decided to move on from Pop, effective August 1st.
This was obviously a difficult decision to make after 16+ years at the company, but now that we are 18 months into our re-brand, the timing seemed right to seek-out a new challenge. We’ve enjoyed amazing ratings growth becoming one of the fastest growing networks in cable; half of our new series were renewed to second season (and Schitt’s Creek to a 3rd); and we are about launch two brand new comedies (one scripted, one reality) developed by our in-house team: Nightcap, produced with our parent company Lionsgate, and Hollywood Darlings starring Jodie Sweetin.
I am extremely proud of the over 3,500 hours of original content I’ve been a part of since starting at what was then the TV Guide Channel. From the days of the highly rated Live Red Carpets with Joan and Melissa Rivers, to overseeing our daily news and pop culture shows like Hollywood 411 and PopSugar Now, and ultimately launching the network into the reality space with 2 seasons of our hit series, Nail Files.
I feel privileged that we’ve had some of the best production partners in the business collaborate on our content during this time: Nigel Lythgoe Productions, John Legend’s Get Lifted, SallyAnn Salsano’s 495 Productions, ThinkFactory, Core Media, Embassy Row, Jarrett Creative, Relativity Television, T Group, All3 Media, Entertainment Tonight Studios… and the list goes on.
But truly, my most satisfying achievement has been watching our incredible team at Pop thrive and grow throughout the years: Production Assistants have become Producers, Producers have become EPs and Showrunners, and then gone on to Senior Management posts — both at Pop and throughout the industry. More than any single series, this is the legacy I will remain the most proud of.
Please know that this isn’t a final farewell just yet: I’ll continue to act as a Consulting Producer on select Pop Originals in the coming months.
In the meantime, please feel free to drop by my office over the coming days to say farewell and share a coffee — or something stronger!
With best wishes,