Post Logic grows with DVD, execs


Postproduction company Post Logic Studios aims to expand its repertoire with the launch of a new DVD division based out of its Hollywood facility.

To run the new unit, the company has hired a of trio executives from Crest Digital. They are Perry Martin, director of creative services; Michael Vislar, director of DVD operations; and Mike DeFusco, director of DVD production. They served as creative director, director of operations and director of video restoration, respectively, at Crest.

In all, Post Logic plans to add about a dozen new hires for the unit, which will offer digital home video services, including mastering, compression, authoring, menu design and the creation of original value-added materials.

Post Logic will offer standard-definition DVD services to start and plans to grow as the DVD industry evolves. "We are looking to get into HD DVD and Blu-ray within the year," Vislar said, adding that he expects the two new and incompatible formats to co-exist for "at least a while."

"It's rapidly changing," Martin said. "You have to be very flexible and adaptable."

With 10 years of experience in the home video business, Vislar will supervise a team of technicians and graphic designers in handling aspects of DVD creation including authoring, compression, menu design and quality control.

DeFusco, a 20-year industry veteran, will oversee the new division's video restoration and mastering. Martin, who joins Post Logic with seven years of experience producing DVDs, will oversee a team that will produce documentaries, behind-the-scenes featurettes, audio commentaries and other value-added materials.

"Growing into DVD is a natural progression for us," Post Logic CEO Larry Birstock said. "We pride ourselves on being a one-stop shop for postproduction, and with DVD and other emerging home entertainment technologies playing an ever increasing role in this industry, it made perfect sense to expand into this arena."

Post Logic offers services include digital mastering, digital intermediate, editorial assembly, restoration, visual effects and audio postproduction services to feature and television clients.

The DVD division will use the company's existing mastering capabilities. The new team is adding encoders, authoring stations, QC bays and graphics workstations.