Potter film franchise usurps Bond’s crown
EmptyThat's Potter, Harry Potter.
Warner Bros. Pictures said Monday that the five "Harry Potter" movies have grossed $4.47 billion worldwide, surpassing boxoffice generated from 22 James Bond movies. That gives the Burbank studio bragging rights for the most lucrative film franchise ever -- with two "Potter" films yet to come.
"It is amazing to think what heights the franchise could reach by the end of the decade," said Warners' domestic distribution president Dan Fellman.
Fueled by worldwide grosses totaling $923.7 million for the currently playing "Harry Potter and the Order of the Phoenix," the franchise on Sept. 2 passed theatrical coin generated by the 007 films, which totals $4.44 billion.
The six-film "Star Wars" franchise sits third on the list of most-lucrative movie series, with $4.23 billion in worldwide boxoffice.
"Order of the Phoenix" continues to play in a dozen key markets including Japan, the U.K. and Germany. The latest "Potter" pic totes an international tally of $365.5 million and a $288.2 million domestic cume.
"The appeal of the 'Harry Potter' movies knows no border, no age limit and no language barrier," Warners international distribution president Veronika Kwan-Rubinek said.