'Power To The Pixel' Dishes Out Prizes

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"Everyday Rebellion," a project developed by Austrian-Iranian filmmakers Arash and Arman T. Riahi secured the £6,000 ($9,700) prize at this year's event.

LONDON – Everyday Rebellion, a project developed by Austrian-Iranian filmmakers Arash and Arman T. Riahi secured the £6,000 ($9,700) prize at the sixth annual Power to the Pixel Cross-media Forum, held Oct. 16 - 19 in association with the BFI London Film Festival.

The project saw off competition from seven other international projects to the cash prize bankrolled by AFTE which were presented at The Pixel Pitch on Oct. 17 by creators to leading figures and experts from cross-media, financing and distribution backgrounds.

Everyday Rebellion is a cinema documentary and cross-media project billed as being about the power of creative, non-violent activism and modern civil disobedience seen through current movements of the Arabian and Iranian uprisings.

Power to the Pixel CEO Liz Rosenthal said: "We have seen some wonderfully creative, innovative and inspiring projects over the last few days, not least from our Pixel Pitch Prize winners Arash and Arman Riahi. The Cross-Media Forum and Pixel Market have showcased some of the best ideas and future opportunities in the transmedia arena and I look forward to seeing how these projects develop in the future."

ARTE France Cinéma executive director Michel Reilhac said the overall international selection of transmedia projects "was very impressive and provides me with the best opportunity to find out who are the leading players in this new arena."

Nearly 100 producer-led international teams applied to participate in The Pixel Market this year and 30 were selected to take part before being whittled down to eight to do a competitive pitch during the forum.

The Cinekid Pixel Market Prize was won by Michael Luda, Sven Sund (Saxonia Media) & Thomas Langhanki (Experimental Game) of Germany for The Slumbers – Wish Tales, in which fairytale heroes are helped in their quest to conquer evil by two children from today’s world. The Slumbers is currently in development and combines an animated TV series and internet platforms within an app, as well as an e-book, an audio-book, and game.

The prize recognizes the best project aimed at 4 to 14-year-olds with Luda and his team winning free accreditation at the 2012 Cinekid Festival in Amsterdam, which runs Oct.  23 to 26.

The Mozilla Pixel Market Non-fiction Prize was awarded to producer Sarah Arruda, writer Mary Dickie and creative director Alex Wittholz from Canada’s Helios Design Labs for Queen West. Art. Noise. Mayhem.

The project is billed as a web native piece which charts a cultural renaissance in mid-1970s Toronto through a fusion of personal memory and public archive. Arruda wins entry to participate in the Living Docs Hackathon in San Francisco in 2013.

The beActive Pixel Market Comedy Prize went to producer Catherine Tait of Canada’s Duopoly and Jonas Diamond for SOS: Save our Skins which is being co-produced with the U.K.’s Baby Cow Productions.

It details the story of two hapless tourists who wake up in a New York City hotel room and discover that the human race has disappeared. But their joy at discovering the world is a big fun oyster turns to boredom and bickering, and then outright fear as they begin to find other forms of life wandering about the desolate planet – and not all of it friendly.

Tait wins £2,500 ($4,000) and selection for beActive’s Digital Comedy Lab 2013.

This year’s Pixel Market was the biggest so far with 30 projects, up from 25 in 2011.

Power to the Pixel also announced the winner of The Pixel Lab 2012. Decided by a jury headed by Thomas Hoegh, founder of Arts Alliance, the £3,000 ($4,800) Power to the Pixel prize went to Laurent Nègre from Switzerland’s Bord Cadre Films for his project Zeru: White Skin, Dark Fate.

Incorporating a feature film, interactive graphic novel and educational elements, the thriller centres around a brief business trip to Eastern Africa, where a restless African-American financier is confronted with the horror of the lives of albinos, persecuted and murdered by sorcery networks.

The Pixel Lab is a project-focused course for European media professionals, designed to build sustainable businesses and facilitate innovation.

This year’s lab saw 18 producers attend with a cross-media project.