Power Shopping, Comic-Con Edition: 9 Spots to Spend in San Diego

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When dressing like a superhero gets old, snag some retail respite at these boutiques favored by locals.

Comic-Con is finally in full swing at the San Diego Convention Center with more movie panels and TV talks than we can count. But for those looking for a little down time in between Dexter sightings and Breaking Bad photo ops, San Diego happens to have a fashionable and robust retail scene worth checking out, too.

To help compile the Comic-Con shopping schedule of our dreams, we enlisted the local insight of stylish San Diegan girl-about-town Danielle Gano, founder of boutique marketing and PR firm Elle Communications and one of Forbes' Top 10 Female Entrepreneurs in San Diego for 2012. 

"These are where the locals shop," she tells THR of her Comic-Con-friendly retail haunts, which are each no more than a 10-minute trek from the convention. So grab your superhero cape and get going.

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Aloha Sunday (3118 University Ave., aholasunday.com)

“My personal favorite! With a mix of men's, women's, vintage and new, the shop also features its own private label of contemporary surf apparel for gents and a curated selection of surfboards. As an added bonus, if you head over in the evening, you might happen upon one of their prolific happy hours."


Ms Vintage (3011 University Ave., 619-692-0217)

“This store features one of the most well-edited selections of women's vintage apparel in San Diego.”


Pigment (3801 30th St., shoppigment.com)

“My favorite housewares store in all of San Diego, and maybe the world. I go here to find unique gifts and just to get lost in books and tasteful tchotchkes.”


Frock You! (4121 Park Blvd., frockyouvintage.com)

“From '50s furs to '60s shift dresses to the perfect vintage pump, you can often find brilliantly restored gems from the likes of Chanel, Prada and Gucci here. This store easily rivals Los Angeles' vintage shopping scene. ”



Junc Life & Style (2209 Fern St., junclifeandstyle.com)

“Well curated and a bit eclectic, which is what I love. Think rustic gold necklaces by local jewelry label Loa, Aquiesse candles and various curiosities for man, woman and home.”


Make Good (2207 Fern St., themakegood.com)

“Clothing, art, jewelry and accessories are all made by San Diego-based designers.”


Bad Madge & Co. (2005 Fern St., badmadge.com)

“A great vintage shop that doubles as a fashion show production firm. Nice array of furniture, art, fashion, accessories, collectibles and shoes.”


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Dolcetti Boutique (635 5th Ave., dolcettiboutique.com)

“Above the downtown boutique -- which is known for bright, contemporary party frocks -- is a salon, and both are owned by Minet and Natalie Taylor, who just might be San Diego's style most adorable duo."



Le Bel Age Boutique (1607 W. Lewis St., facebook.com/lebelageboutique)

“The Mission Hills boutique will be a favorite for Comic-Con go-ers with its unique accessories.”


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