Power Shopping: 'The Face's' Coco Rocha
The model-mentor dishes her favorite fashion moments, tech goods and Brooklyn shop.
Following model Coco Rocha’s career in the world of high-fashion (from catwalking for designers like Marc Jacobs, Stella McCartney and Emanuel Ungaro, to lending her face to a limited edition Karl Lagerfeld Coco Cola Light campaign and his Macy’s collection, and filming commercials for clothing super-store White House Black Market), the Canadian has stylishly segued into the weekly TV circuit as a mentor on Oxygen’s The Face. Rocha, who coaches aspiring models through photo shoots and commercials (alongside supermodels Naomi Campbell and Karolina Kurkova) in order to help the winner become the face of ULTA Beauty, has some mentors of her own. “I will always have a special place in my heart for Jean Paul Gaultier who has given me so many amazing opportunities on his runway. He was the designer who asked me to Irish dance down the runway in 2007, which really put me on the fashion radar,” she says. “He has to be one of the kindest, most sincere people you could ever hope to meet and he's one of the few designers who treats models as muses and really values our opinions.”
Zac Posen has always been like a big brother to me. When I got married three years ago he was the only person I wanted to create my wedding dress and he went above and beyond, creating the most amazing dress I've ever worn. The support goes both ways, in eight years I don't think I've missed a single show of his! Karl Lagerfeld also has always been a loyal supporter of me in his many ventures. From campaigns at Chanel to working with him on a Diet Coke commercial. I will always admire him and his work ethic immensely.
Lately I'm really loving the work Nicola Formichetti is doing with Mugler. It’s digital, high tech and everything we hoped and expected fashion would be in the second decade of the 21st century. I'm also extremely excited to see Fausto Puglisi's first season as the creative director for Ungaro. I love Fausto's aesthetic, wearing his clothes makes models like me feel like supermodels. I think Ungaro as a brand has gone through some hard times but in Fausto's capable hands I'm expecting great things for the house in 2013.
FAVORITE PLACE TO SHOP
I rarely get to shop these days! I remember when I first started modeling and moved to New York I discovered vintage shopping and loved the hunt for some obscure one-of-a-kind piece. Lately most of my shopping is done on TheFancy.com - It’s this great site that shows you what you’re looking for, before you even know you're looking for it. I love gadgets and with The Fancy the crème rises to the top so that you're treated to an endless stream of lust-worthy products, all of which can be purchased either on the Fancy or a third party site. Personally I am a huge tech fan and there are some amazing tech products and accessories on the fancy that I haven't seen anywhere else.
FAVORITE RECENT PURCHASE
My latest purchase was the iPad mini. I’ve had an iPad since they were first launched and I had no complaints about it so I didn't really see the point in getting an iPad Mini in addition. As always with Apple products, seeing and feeling the device in person changed my perception. The Mini is shockingly light and easy to manage. It also easily fits into a medium-sized purse which I can tell you is extremely important to a New York City girl.
FAVORITE UNDER-THE-RADAR STORE
In New York there is very little that is great and can remain under the radar for long. For home furniture I'd say Film Biz Recycling in Brooklyn is a best-kept secret. It’s this great charity that takes in abandoned movie props that would have ended up dumped in a landfill somewhere and recycles them back into use. My husband James and I have found a lot of our favorite treasures there and we think it’s a must-go-to for anyone who’s looking for that unusual piece for their home.
I have a great pair of Molami headphones that I go everywhere with. Also a must is a good Rebecca Minkoff bag to hold my iPad mini!
My entire early high school career was a fashion mishap, I had the dorkiest style. I would wear big baggy sweaters, bell bottoms and the same running shoes every day. By the end of Grade 10, I was traveling quite frequently for fashion shows and shoots and at the same time receiving a crash course in fashion 101 at the feet of some of the world’s greats. I remember being given all these cute little dresses by Anna Sui when I was 17 and wearing one of them for my graduation boat cruise. I also remember doing looks for Louis Vuitton around then and being given my first designer handbag, it was my prized possession for a long time. Since then I'm sure I've made a few blunders and fashion faux pas. I think anyone who takes risks with fashion is bound to make a few mistakes!
FAVORITE RED CARPET MOMENT
Zac Posen gave me this amazing gown he called the "Cloud Dress" which I wore to the Met Ball a few years ago. It had a seven-foot billowing train that was way over the top and tripped more than a few people, I adored it! I even wore the train as a cape when I entered! I'm a huge fan of Elizabeth Taylor and last year I got to go to her estate auction in New York where I bought this amazing 1980s Givenchy jumpsuit. I ended up wearing it to last year’s Met Gala which was all about "impossible conversations." I imagined it represented my impossible fashion conversation with one of my personal style icons, Miss Taylor.