Power Shopping: Louise Roe Talks Style, Design and Emmy’s Fashion

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The 'Plain Jane' host, will comment on Emmy’s fashion live on KTLA and debut her HSN collection in the same week.

Louise Roe, host of the CW and MTV’s Plain Jane, takes her love of fashion seriously. Her show—which has aired in 66 countries, with new episodes slated to appear in the U.K. this fall—sees Roe guide a shy wallflower through the daunting fashion, beauty and dating world, in order to give each woman the chance to make her romantic dreams come true. With Roe’s penchant for all things stylish, her “makeovers” have been successful and her style has caught the eye of tastemakers earning her a spot as the face of Italian designer-brand Hogan and ad campaigns for Adidas and Bloomingdales. In addition to her various gigs, she will be co-hosting KTLA’s live Emmy’s red carpet coverage on Sept. 18, where she says of potential celebrity style choices: “I think we are going to see some serious 50s and 60s major-ness because of shows like Madmen and Mildred Pierce.” The Brit-born, L.A.-based Roe has also debuted her eponymous line, The Louise Roe for HSN collection, which goes on sale Sept. 16. Roe talked to THR about her style must-haves, inspirations for her designs, and what city takes home the most fashionable prize.

Check out her Q&A below and to view her HSN collection click here.

What is your favorite designer?
For dreamy, ethereal gowns - Marchesa and Giambattista Valli - but unless I want to sell my house I can't go there! So Tibi is my go-to for edgy, bright party dresses and printed cropped trousers.

What is your favorite store (anywhere in the world)?
Dover Street Market in London takes some beating. Every 6 months they change the entire inside - not just the window display. It feels like an art gallery or a museum, mixed with incredible clothing and a cute cafe at the top with the best homemade cakes ever.

Are there any great under-the-radar stores or designers you love?
Madeleine Thompson makes beautiful, cozy cashmere beanies and dresses. And there's a tiny, hole-in-the-wall vintage jeweler on Doheny and Santa Monica in LA. The shop is only open at night, because the owner is a financial worker during the day, but he's so passionate about his jewels, he hand-picks pieces from Paris.

If you could raid any celeb's closet, who would it be?
Kate Bosworth. She's very experimental, supports up-and-coming designers wears a lot of color. She still has that boho thing going on too, I just love her style. Nicole Richie would come a close second.

What is your favorite red carpet look you have worn?
Recently at the after-party of the VMA's I wore a blush leather pencil skirt and frilly acid yellow blouse from Tibi. Two shapes and palettes I never really wear, but I thought it worked. I felt very elegant and feminine but in unconventional colors!

Any fashion regrets you have made?
I wore a lovely pink puffball skirt with pink fishnets and pixie boots to my sister's birthday, in my early teens. That was a look.

Describe your HSN line?
It's designed so there's at least one piece to flatter every body shape. I think sometimes us women get so carried away with trends and what celebrities are wearing, we forget that actually, the most flattering garment is the one that fits your figure like a glove. So there are chic essentials such as a trench coat, and black trousers, but also brighter, printed pieces - a caped, 1970's inspired dress, and a boho scarf that will uplift any basic. I pulled together colors and shapes from the 1970's, from the styles I see in London, and made them modern, wearable and most importantly, curve-friendly. For spring we have already designed a lot of ikat and Aztec prints, so it stays within the same 70s-inspired design concept. My taste doesn’t change dramatically and I think a line should be recognizable so that your customers can get comfortable with you and will stay loyal.

What was your inspiration for the collection?
A big inspiration was my mum. Back in the day she lived in Rio, Brazil, and I found some gorgeous polaroids of her on the beach. That understated, laid-back glamour got me thinking.

You’ve spent time in London, New York, L.A. and Paris (among other places)--which city do you personally find to be the most stylish?Paris is unbelievable, but I like LA. It gets a bad wrap, but there is a lot going on here. I call LA home now and I have to say, I like the style here a lot.