PR Firm Fifteen Minutes Promotes Ryan Croy to Managing Partner

Ryan Croy Headshot - P 2014
Courtesy of Fifteen Minutes

Ryan Croy Headshot - P 2014

Agency founder Howard Bragman, who handled football player Michael Sam’s coming-out announcement, will remain the company’s chairman.

Publicity and communications firm Fifteen Minutes has promoted Ryan Croy to managing partner, The Hollywood Reporter has learned.

Croy, who has been a part of the agency nearly since its 2005 inception, was a partner and head of its brand division and managed its consumer business. He now will lead the executive team and strategize its consumer as well as corporate accounts.

Fifteen Minutes was founded by Howard Bragman in 2005, who had previously established BNC (now PMK*BNC). Bragman will now oversee Fifteen Minutes’ entertainment and crisis divisions as he remains the firm’s chairman. He recently represented Missouri defensive end Michael Sam’s historic coming-out announcement, and his other clients have included director Ted Braun and producers Lawrence Bender, Peter Guber and Cathy Schulman, as well as Mandalay Entertainment.

In addition to Croy and Bragman, Fifteen Minutes’ executive team will include partner and talent head Lisa Perkins, vp entertainment marketing and events Victoria Greene and vp lifestyle brands and personalities Megan Sekkas.

“The Fifteen Minutes brand has come a long way since we opened our doors nearly 10 years ago,” Bragman said in a statement. “We have a rock-solid team in place that’s one of the strongest I’ve ever been a part of, and look forward to continuing our great work in the consumer and entertainment categories.”

Fifteen Minutes’ client roster also includes Anna Kendrick, Joe Manganiello, Mario Lopez, HGTV stars Carter Oosterhouse and Sabrina Soto, as well as Ford Motor Company, NutriBullet, Project Shoe, Vilebrequin swimwear and CJ by Cookie Johnson denim.