Premiere, Imax Do Three Theatre Deal

Indie circuit Premiere Cinema to open three Imax theatres in Texas.

TORONTO – It’s not all foreign for Imax. The giant screen exhibitor on Monday unveiled a three-theatre deal in Texas with indie circuit Premiere Cinema Corp.

Toronto-based Imax sold three theatres to open later this year in Houston, Lubbock, and El Paso. Premiere also retains an option for a fourth location.

The Texas deal follows a string of international deals in China and Russia for Imax as it continues to diversify away from a maturing North American market.