'Preserve' campaign gets ATAS prize

National Geographic's initiative focuses on conservation

The Academy of Television Arts & Sciences' Board of Governors has voted to present this year's Governors Award to National Geographic Channel's "Preserve Our Planet Campaign," a long-term multiplatform effort intended to help Americans understand issues surrounding environmental conservation and global survival.

The award, which will be handed out Sept. 13 during the 2008 Creative Arts Emmy Awards at the Nokia Theatre in Los Angeles, honors "an individual, company or organization that has made a substantial impact and demonstrated extraordinary use of television." Hal Eisner, chairman of the Governors Award Nominating Committee, oversaw the selection process.

"We salute this eye-opening campaign, which really addresses the problems that our world is facing today," ATAS chairman John Shaffner said. "The campaign was informative, moving and deserving of this honor."

The campaign included special documentaries, PSAs, online campaigns and outreach projects, including the specials "Six Degrees That Could Chance the World" and "Aftermath: Population Zero."

Said network GM and executive vp Steve Schiffman, "As the climate crisis becomes more urgent, NGC has been strongly committed to providing actionable information for those who wants to make a change, and it is especially meaningful to have those efforts recognized."

An edited version of the Creative Arts ceremony will air at 8 p.m. Sept. 20 on E! Entertainment.