'Pretty Woman' Lives on at the Beverly Wilshire: Shopping Sprees, Themed Cocktails and $100,000 Vacation Packages

Beverly Wilshire 2015 -- H
Courtesy Beverly Wishire

A representative said that fans frequent the hotel daily to take photos.

Twenty-five years ago, call girl Vivian Ward (Julia Roberts) and businessman Edward Lewis (Richard Gere) fell in love off of Wilshire Blvd. at the Beverly Wilshire Hotel in the romantic comedy Pretty Woman.

Audiences watched as an out-of-touch millionaire and a spunky, scantily clad hooker fell in love in the presidential suite of the world famous hotel.

Since the film hit theaters in 1990, the Beverly Wilshire, which is now a part of the Four Seasons Hotel chain (it used to be a Regent), has gone through renovations, received an increased number of filming requests and sees picture-taking tourists visit the flag-adorned building daily, public relations assistant manager Kiersten Dunn said.

Beverly Wilshire lobby

Pretty Woman producers only used the exterior of the hotel for film shots, and replicated a studio set for scenes that took place inside the hotel. But for some die-hard fanatics, reliving the romance of Vivian and Edward is still possible — at a high price tag.

As part of the Four Seasons "Extraordinary Experiences" program, an over-the-top Pretty Woman package is available in three price tiers: $15,000, $22,000 and $100,000.

"You’re the star of your own love story when you recreate your favorite moments from Pretty Woman at Beverly Wilshire," a "Pretty Woman for a Day" hotel brochure says. The ultimate package (most expensive at $100,000) includes accommodations in the presidential suite; personal shopping for three hours; choice of Rolls- Royce, Bentley or upscale car with a musical serenaded picnic; Wolfgang Puck dinner appearance; 90-minute couples massage and diamond manicure and pedicure; and $2,000 clothing allowance.

Though the hotel does not have photograph stills of the cast or props on display, Pretty Woman is played on repeat in the Beverly Wilshire's nail bar, according to Dunn.

"We're in the business of creating memorable experiences for our guests — and we're doing just that by providing Pretty Woman-themed features throughout the hotel during the 25th anniversary year," Dunn said. In celebration of the 25th anniversary, the hotel is offering four film-themed specials in 2015: a spa experience, Pretty Woman-themed cocktail, the three-tier room offers and Rodeo Drive personal shopping.

The R-rated film raked in $178 million domestically and featured Roberts, Gere, Jason Alexander, Laura San Giacomo and Hector Elizondo.

Beverly Wilshire Hotel