Primetime placements rise in Q1

'Biggest Loser,' 'American Idol' top the list

Product placements grew 6% in primetime in the first quarter, thanks to more use by the broadcast networks in reality series because of the WGA strike.

Among the broadcast networks, product placements jumped 39% with 15,404 occurrences in the top 10 programs, compared with 8,893 in the first quarter of 2007. Nielsen Product Placement Services attributed this to the strike, which gave prominent primetime airings to "Big Brother" and "The Apprentice," among other shows.

Yet cable's product placements were flat year-to-year. The top program by far was TLC's "American Chopper," which had 16,164 product placements in the quarter compared to second-place "Project Runway" on Bravo with 9,816.

Among broadcast nets, NBC's "The Biggest Loser" had the most product placements with 3,977 to Fox's "American Idol" in second place with 3,291. The other top 10 shows were NBC's "The Apprentice" and "Deal or No Deal," ABC's "Extreme Makeover: Home Edition," CBS' "Big Brother" and four shows on the CW: "CW Now," "Pussycat Dolls Present: Girlicious," "America's Next Top Model" and "One Tree Hill."