Primetime product placements edge up in Q1


Product placements grew 6% in primetime in the first quarter thanks to more use by the broadcast networks in reality series because of the WGA strike.

Among the broadcast nets, product placements jumped 39%, with 15,404 occurrences in the top 10 programs, compared with 8,893 in first-quarter 2007. Nielsen Product Placement Services attributed this to the strike, which gave prominent primetime airings to "Big Brother" and "The Apprentice," among other shows.

Cable's product placements were flat year-over-year. The top program by far was TLC's "American Chopper," which had 16,164 placements in the quarter.

Among broadcast nets, NBC's "The Biggest Loser" had the most product placements with 3,977, followed by Fox's "American Idol" with 3,291. (partialdiff)