Primetime vets find home at MyNetworkTV
Fall lineup boasts 'The Unit,' 'L&O,' 'Deal or No Deal'MyNetworkTV will air syndicated episodes of several primetime mainstays in the fall, including two shows recently canceled by broadcasters.
MyNet's fall lineup includes the upcoming syndie runs of former CBS drama "The Unit" and NBC's "Law & Order: Criminal Intent" along with syndie versions of the ex-NBC game show "Deal or No Deal" and Fox's "Are You Smarter Than a 5th Grader?"
The News Corp.-owned sixth network recently said it was abandoning its strict broadcast ambitions to follow a syndication model. The lineup allows MyNet to take advantage of the incumbent popularity of several veteran shows that viewers are used to finding in primetime.
MyNet also will carry the 10th season of "WWE Friday Night SmackDown," which continues to perform well.
Last season, MyNet (1.6 million viewers, 0.5 rating in the adults 18-49 demographic) was up 46% in viewers and 25% in the demo compared with the previous year, making gains on fellow newbie broadcaster the CW, which declined overall. If shows such as "Unit" and "Deal" earn even half the rating of their previous Big Four network versions, MyNet should make gains again.