Prince Harry, Meghan Markle's Instagram Account Hits 3M Followers in One Day

Samir Hussein/WireImage
Duchess of Sussex Meghan Markle and Prince Harry

With just two posts, the royal couple's page has already broken a Guinness World Record.

After deleting all of her social media pages in January 2018 and shuttering her personal platform The Tig, Duchess of Sussex Meghan Markle has taken a small, yet monumental, digital leap to rebuild her personal presence online, just weeks before the birth of the royal baby-to-be.

She and Prince Harry announced their new Instagram account, Sussexroyal, on Tuesday, which garnered one million followers in only five hours and 45 minutes and broke the Guinness World Record for the fastest time to gain one million followers on Instagram. Now standing at 3 million followers after just two posts, the page will be the perfect place for Prince Harry and the expectant mother to announce the birth of their first child, which is due this month. 

For their first post, the royal couple shared a handful of images from their travels around the world, saying, “Welcome to our official Instagram; we look forward to sharing the work that drives us, the causes we support, important announcements, and the opportunity to shine a light on key issues. We thank you for your support, and welcome you to @sussexroyal. - Harry & Meghan"

 
 
 
 
 
 
 
 
 
 
 
 
 

Today The Duke of Sussex met with families, children and young adults at @Ymcaenglandandwales in South Ealing as a continuation of his dedicated work in the mental health space. “There continues to be huge progress in smashing the stigma that surrounds mental health, but let’s keep normalising the conversation. Let’s keep reminding each other that it’s okay to not be okay, and to listen to each other. After all, how we think determines how we act, how we feel, and how we treat ourselves and those around us.” -The Duke of Sussex It takes courage, strength and honesty, but talking through your mental health issues often becomes the key to dealing with them. Just like physical exercise, which we all know is good for us; we have to care for our minds as much as we do for our bodies. 1 in 4 people will experience a mental health problem at some point in their lives. It is a part of all of us. Have an unashamed conversation on how you feel, be empowered to share your story and you will see you are not alone. For more information visit @heads_together.Royal Communications / PA

A post shared by The Duke and Duchess of Sussex (@sussexroyal) on

The feeling was mutual, as the royals were welcomed by many in return. Among them was the Duke and Duchess of Cambridge's @KensingtonRoyal account, which shared the news on its own page, as did the Prince of Wales and Duchess of Cornwall's account @Clarencehouse. Princess Eugenie (an exception to British royal norms with a personal account, due to her status as a non-working royal) posted a photo of Harry and Meghan on her page, saying, “Welcome cousins.” Meghan’s royal wedding makeup artist Daniel Martin also gave his followers a nudge, writing, “follow my peeps cuz #sharingiscaring,” while bridal stylist and Markle friend Jessica Mulroney left heart emojis under the royal couple’s first post.

Notoriously formal when it comes to social etiquette, the British royal family even recently extended its protocol to the public. Earlier this month, in response to a flurry of negative commentary on social media that pitted Markle and Kate Middleton against each other, the British royal family issued social media guidelines for how users should interact with its official accounts in order to help "create a safe environment."