Grammys: Spotify's Purple Billboards Suggest Prince's Music to Hit Major Streaming Service

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The ads appeared in New York’s Union Square subway station on Monday morning.

The buzz about Prince’s music being widely released to streaming services in time for the Grammys got louder on Monday morning, as a series of purple ads bearing the Spotify logo — and only the Spotify logo — appeared in New York’s Union Square subway station.

While L. Londell McMillan — who along with Charles Koppelman is a special entertainment adviser to Prince’s estate -— told Billboard last week that such a deal was not confirmed and still might not happen in time for the Grammys, the ads seem to be a display of confidence on the part of Spotify. And while much of Prince’s later catalog remains in varying degrees of legal limbo, sources tell Billboard that the artist’s Warner Music catalog, as well as his publishing, are on solid footing to be streamed.

Reps for Spotify, Apple Music, Warner Music and the Prince estate either declined comment or had not responded to requests for comment at press time, but sources close to the situation confirm to Billboard that both Spotify and Apple Music are on board to launch at least some of Prince’s Warner catalog in time for the Grammys.

The ceremony is planning a major tribute to Prince, for which The Weeknd, Rihanna and Bruno Mars have been discussed or approached, the source says. Prince, who won seven Grammys out of 24 nominations and appeared on the show several times, died of an accidental drug overdose on April 21 at the age of 57.

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