Princess debuts with full plate

Five projects in works at company's launch

The New York film scene is getting a new jewel in its crown: Princess Pictures.

The Tribeca-based production company, led by president Pamela Fielder and senior vp development and production Amy Dean Kennedy, is launching with four literary adaptations and an original romantic comedy.

The slate includes a screen version of Carrie Karasyov and Jill Kargman's satirical novel "Wolves in Chic Clothing," in which three Park Avenue heiresses try to make over an outsider for sport, only to discover they've picked the wrong girl.

"Wolves" is being adapted by CAA and Rain Management-repped Mimosa Jones, who wrote the original Princess screenplay "3 Carats in 30 Days." In that romantic comedy, a book publicist uses one of her client's "How To" books in an attempt to get him to propose marriage.

Also on the slate:

-- Mike Gayle's No. 1 British best-seller "My Legendary Girlfriend" (adapted for the screen by Mike Glock) centers on a prep school teacher who self-imposes a deadline to get over his girlfriend, who haunts his every move three years after their breakup. "Girlfriend" is set to be first out of the gate, with the producers aiming for a spring start.

-- "Strapless," from author Deborah Davis (wife of ThinkFilm head Mark Urman), tells the scandalous true story of John Singer Sargent and the subject of his famed "Madame X" painting, set against the backdrop of the Parisian "La Belle Epoque" period of the late 19th century. ICM-repped David Grimm is adapting the book.

-- Marc Wortman's book "The Millionaires' Unit: The Aristocratic Flyboys Who Fought the Great War and Invented American Airpower" is out to writers. The project will tell the true story of four wealthy Yale undergrads who helped lay the foundation for the U.S. Air Force during World War I.

Fielder said she's looking to develop a slate of sophisticated and uplifting romantic comedies and dramas, with a touch of satire, aimed at an upscale audience. Most of the $5 million-$20 million films will be financed with private equity, but the company will look for studio partners on bigger projects like "Millionares."

Kennedy, in charge of developing the slate, began her career at Jerry Bruckheimer Films in Los Angeles. She later became the head of development for Lary Simpson Prods., developing film projects from the Simpson/Bruckheimer library. She moved to New York to develop a slate of original movies and scripted series for the Oxygen network which, like Princess films, targets a primarily female audience.

The Tribeca Film Center-housed outfit also intends to hire New York talent and produce many of its projects (like "Girlfriend") in the city.

Princess is repped by Sloss Eckhouse Brennan Law (formerly known as Sloss Law).