Proenza Schouler Is Getting A Little Sister Line
"White Label" is due in November.
The Proenza Schouler family is growing!
The label founded by Jack McCollough and Lazaro Hernandez in 2002 is launching a new line called "White Label" this November, reports WWD. The sister label is comprised of casual basics like tees and denim — pieces that were previously under the main line that will now be siphoned off and highlighted as a more accessible option. Information including pricing and retailer availability are not yet known.
The move comes as the main Proenza Schouler label upped its high-fashion cred by choosing to show on the Paris Couture schedule rather than at New York Fashion Week, following a procession of brands like Rodarte and Altuzarra, which also decamped from the Big Apple in favor of the City of Light.